Professional Advertisement Banner

Hi and welcome to TemplateSurge.
In this Photoshop tutorial I’ll show you how to make a very stylish and professional 468×60 advertisement banner.

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1.
Ok, first start by making a new document, use a size of 468×60 pixels. That’s the size of the ad banner we’ll be making.
Fill the background layer with a #a5cbff to #01142f gradient.

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Now you need to make the background a little more interesting. Download this abstract image from StockVault.net, put it above the background layer, change the layer mode to Screen and lastly lower the opacity to about 30-40%.
Your background should look similar to this now:

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Duplicate the render layer then apply Filter > Blur > Gaussian Blur with an amount of about 2.0.
Also move the render around slightly, you can leave the layer mode and opacity alone if you want.
Blurred Render Layer

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2.
Create another new layer, and by now you should be naming your layers, because if you want to change things later on it might take you a while to find the layer you’re looking for. After you made your new layer, use the elliptical marquee tool to make a selection covering the right side of the document as shown below:

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Fill this selection with a nice, bright gradient. The colors I used for my gradient were #fe9101 and #f62202.

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Looks quite nice thus far, but nothing too special, is it?
Right-click the layer you just made and go into the Blending Options, apply the following layer styles:

Outer Glow
Inner Glow
Bevel and Emboss

Be sure to use the settings that i’ve shown in red, and you should have a result like this:

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I also lowered the Fill Opacity for that layer to 95%, it doesn’t make much of a different, but you know, nice touches!

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Create a new layer then make the selection around the orange section by holding ctrl and clicking the layer’s thumbnail.
After creating the selection, draw a black and white gradient inside.

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After drawing your gradient, move the selection about 4 pixels to the right and press delete.

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Lastly, all you need to do is change the layer mode for that layer to Overlay or Soft Light.

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3.
Now you can start adding in text. Since this advertisement banner is based on my Photoshop Tutorial website, I wrote in “PhotoshopStar” in large text, and beneath it I wrote “Free Photoshop Tutorials.”

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In the above image I used the font “Helvetica Neue,” but I think that’s a font that costs a lot of money, so you might need to use another font.
After writing out your text, apply the following layer styles to the text layer(s):

Drop Shadow
Gradient Overlay

Your text should now look like this:

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4.
Now you’ll want to add some descriptive stuff into the right section of the advertisement banner, since this ad banner is for a Photoshop Tutorial sites, I added in some tutorial thumbnails.

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Since it looks a bit bare, I also added this Stroke.
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And that, is pretty much it for this tutorial!
Normally, you’d have the URL to the website, but in this case I wasn’t able to fit it in, and I don’t feel it was necessary either, as people will click the banner.
Thanks for reading this tutorial, we hope it was easy to complete, and we hope you enjoyed it.

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For learning purposes only, you can download the PSD file from this tutorial from here.
If you liked our tutorial please digg!